My pal Dave Jachter gave me a tour of his new Toyota dealership in Wilsonville Oregon.
I was really impressed! We all know (usually) what to expect driving up to shop for a car.....
Five guys that look like ex cons smoking cigs & wearing Dockers with tennis shoes! Then they attack you with bullshit-lies & more bullshit. Dave has taken all the b.s out of the experience with a staff trained from the ground up. He did not hire his sales staff that would bring a bad culture into his new state of the art building. That was taking a chance but it has paid off with almost a 100% customer satisfaction grade. Let's face it, nobody wants the typical stereotype treatment anymore, but these traditional dealers just can't get it out of their system. Dave has a new out of the box concept that is so refreshing.
I watched the customers on the showroom laughing & enjoying their day buying a Toyota. No push..no shove. What an idea! Finally someone has done it. Say hi to Buddy the bull when you go out! Its also cool that Wilsonville Toyota is a one price dealership. Dave never has to advertise non stop sales, because there are none. Everyone gets the same deal...the best deal from the start. My hat is off to Dave & the staff.
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